John Sullivan - Developer or How To Help Your Business Succeed, a Marketing Tip - January 22, 2009

  • Published May 6th, 2009 by Huth & Booth

One of the things we love to do is to portray people with something about which they are passionate. For many people this is their business. John and Kay Sullivan are behind the development of Winthrop Square and the homes in that area of Riverview. When we were asked to photograph John for his portrait as Chairman of the Board of the Brandon Chamber of Commerce, we asked if we could also do his portrait at Winthrop. The building behind John is The Times Building - one of his favorite buildings in the plaza.

One of the best tools to use in the marketing of your business is an image that reminds your clients of who you are. That could be a head and shoulders portrait or it could be one of you working in your own environment. Statistics show us that when people can associate a face with a business, they are more likely to call that business. In an economic time like this, we need all the help we can get. Use your image on everything you do in the marketing part of your business - your business cards, your website, your brochures, your emails. It is important to keep your name and face in front of your clients. Plan on something each quarter in the year. Put it on your calendar so that you don't forget when the time comes. The way to have repeat business is to keep your past clients thinking about you.